True Origin Lab Grown Diamonds

Site Design

This site design with a quick turnaround involved working from a new brand with very few graphic standards (the only existing elements came from a print catalog: geometric frames, large areas of flat color, and brand assets like the decorative font, Pantone colors, and logo).

I wanted to bring out a little more personality, introducing texture in the header and a pattern to use with photography and as a decorative element in headers and dividers.

Elements I had designed for the parent company's brand sites were refined and incorporated into the account section to keep the jewelers' administrative/ordering experience consistent.