Chocolate

Packaging for a corporate giftable candy bar

This chocolate comes in a light cardboard packaging with a flap that folds over the front and opens to show a message.

For each design I incorporated elements from a recent brand refresh. The first concept focuses on shapes from the logo and opens to reveal an expressive interpretation of the logomark. The second flavor-based concept includes space for a brief message and incorporates graphic elements and colors that showcase the flavor.

Logo-focused concept

Logo concept Logo concept dieline

Flavor-based concept

Flavor concept Flavor concept dieline