True Origin Lab Grown Diamonds

This site design with a quick turnaround involved working from a new brand with very few graphic standards (the only existing elements came from a print catalog: geometric frames, large areas of flat color, and brand assets like the decorative font, Pantone colors, and logo).

Starting from these elements, I wanted to flesh out the brand to give it a little more personality, introducing a wood texture for the header and a pattern to be used with the photography and as a decorative element in headers and dividers. Images are FPO to show image treatment (templates were provided to the marketing team on completion).

Elements I'd designed for the parent company's brand sites were also incorporated into the account section to keep the administrative/ordering experience consistent for jewelers between sites.

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