LogoArt specializes in wholesale licensed jewelry and gifts.
Working with a previous site that looked very dated, there weren't many elements that could carry over. I still wanted some consistency for the brand, so I added a carbon fiber texture to the background, subtly echoing a similar texture used in the original site (it's feathered and meant to become more visible in wider viewports).
During this design, I standardized a series of layouts for the account/orders section that could easily be adapted to future brands to keep the experience consistent for jewelers shopping on the site.LogoArt.com
Before and After case study and full mockup available on request